info@travelytics.de +49 (0)6721 7030 332

1. Data protection at a glance

General information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can personally identify you. Detailed information on data protection can be found in our privacy policy listed below this text.

Data collection on this website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find the contact details of the website operator in the imprint of this website.

How do we collect your data?

Your data is collected when you provide it to us, for example, by entering data into a contact form.

Other data is automatically collected by our IT systems when you visit the website. These are primarily technical data (e.g. internet browser, operating system, or time of page access). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Some of the data is collected to ensure error-free provision of the website. Other data may be used for analyzing your user behavior.

What rights do you have regarding your data?

You have the right to obtain information about the origin, recipient, and purpose of your stored personal data free of charge at any time. You also have the right to request the correction or deletion of this data. For this purpose, as well as for further questions regarding data protection, you can contact us at any time using the address provided in the imprint. Furthermore, you have the right to request the restriction of the processing of your personal data under certain circumstances. For details, please refer to the privacy policy under "Right to Restriction of Processing".

Analysis tools and third-party tools

Your surfing behavior may be statistically evaluated when you visit this website. This is mainly done with cookies and so-called analysis programs. The analysis of your surfing behavior is usually anonymous; your surfing behavior cannot be traced back to you.

You can object to this analysis or prevent it by not using certain tools. Detailed information about these tools and your options to object can be found in the privacy policy below.

2. General Information and Mandatory Information

Data Privacy

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration.

When you use this website, various personal data is collected. Personal data are data that can be used to personally identify you. This data protection declaration explains what data we collect and for what purpose we use it. It also explains how and for what purpose this is done.

We would like to point out that data transmission over the Internet (e.g. communication by e-mail) may have security gaps. Complete protection of data against access by third parties is not possible.

Information about the responsible party

The responsible party for data processing on this website is:

Rudolf Klingenberg
Mainzer Strasse 24
55411 Bingen am Rhein

Phone: +49 (0)6721 7030 332
E-mail: info@travelytics.de

The responsible party is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).

Revocation of Your Consent to Data Processing

Many data processing operations are only possible with your explicit consent. You can revoke a consent already given at any time. A simple notification by email to us is sufficient. The lawfulness of data processing carried out until revocation remains unaffected by the revocation.

Right to Object to Data Collection in Special Cases and Direct Advertising (Art. 21 GDPR)

If data processing is based on Article 6(1)(e) or (f) GDPR, you have the right to object at any time, on grounds relating to your particular situation, to the processing of your personal data; this also applies to profiling based on these provisions. You can find the respective legal basis on which processing is based in this data protection declaration. If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms or the processing serves to assert, exercise or defend legal claims (objection pursuant to Article 21(1) GDPR).

If your personal data is processed for direct advertising purposes, you have the right to object at any time to the processing of personal data concerning you for the purpose of such advertising; this also applies to profiling insofar as it is related to such direct advertising. If you object, your personal data will subsequently no longer be used for the purpose of direct advertising (objection pursuant to Article 21(2) GDPR).

Right to Lodge a Complaint with the Competent Supervisory Authority

In case of breaches of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work or place of the alleged infringement. The right to lodge a complaint is without prejudice to other administrative or judicial remedies.

Right to Data Portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to yourself or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done to the extent technically feasible.

SSL or TLS Encryption

For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.

When SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Information, Deletion, and Correction

According to applicable legal provisions, you have the right to obtain, free of charge, information about your stored personal data, their origin and recipients, as well as the purpose of data processing, and, if necessary, the right to correction or deletion of such data. For this purpose, as well as for further questions regarding personal data, you can contact us at any time using the address provided in the imprint.

Right to Restriction of Processing

You have the right to request the restriction of processing of your personal data. For this purpose, you can contact us at any time using the address provided in the imprint. The right to restriction of processing exists in the following cases:

  • If you dispute the accuracy of your personal data stored with us, we usually need time to verify this. During the verification period, you have the right to request the restriction of processing of your personal data.
  • If the processing of your personal data was/is unlawfully carried out, you can request the restriction of data processing instead of deletion.
  • If we no longer need your personal data, but you need it for the exercise, defense, or assertion of legal claims, you have the right to request the restriction of processing of your personal data instead of deletion.
  • If you have lodged an objection pursuant to Art. 21 para. 1 GDPR, a balance must be struck between your interests and ours. As long as it is not yet clear whose interests prevail, you have the right to request the restriction of processing of your personal data.

If you have restricted the processing of your personal data, these data may - apart from their storage - only be processed with your consent or for the assertion, exercise, or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or a Member State.

3. Data collection on this website

Cookies

Our websites use so-called "cookies". Cookies are small text files that do not harm your device. They are either stored temporarily for the duration of a session (session cookies) or permanently (persistent cookies) on your device. Session cookies are automatically deleted after your visit. Persistent cookies remain stored on your device until you delete them yourself or an automatic solution by your web browser occurs.

In some cases, cookies from third-party companies may also be stored on your device when you enter our site (third-party cookies). These allow us or you to use certain services of the third-party company (e.g. cookies for processing payment services).

Cookies have various functions. Numerous cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies are used to analyze user behavior or display advertisements.

Technically necessary cookies (e.g. shopping cart cookies) are stored on the basis of Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in storing cookies for the technically error-free and optimized provision of our services. Other cookies are only stored with your consent on the basis of Art. 6 para. 1 lit. a GDPR. Consent can be revoked at any time for the future.

You can configure your browser to inform you about the setting of cookies and only allow cookies on a case-by-case basis, exclude the acceptance of cookies for certain cases, or in general, and enable the automatic deletion of cookies when closing the browser. The functionality of this website may be restricted when cookies are deactivated.

If cookies are used by third-party companies or for analysis purposes, we will inform you separately within the scope of this privacy policy and, if necessary, request your consent.

Server log files

The provider of the pages automatically collects and stores information in so-called server log files that your browser automatically transmits to us. These are:

  • Browser type and version
  • Operating system used
  • Referrer URL
  • Hostname of the accessing computer
  • Time of the server request
  • IP address

These data are not merged with other data sources.

The collection of this data is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of his website, for which the server log files must be collected.

Contact Form

If you submit inquiries to us via a contact form, your information from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We do not disclose this data without your consent.

The processing of this data is based on Art. 6 (1) lit. b GDPR, if your inquiry is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective handling of inquiries directed to us (Art. 6 (1) lit. f GDPR) or on your consent (Art. 6 (1) lit. a GDPR) if requested.

The data you entered in the contact form will remain with us until you request deletion, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after completion of processing your inquiry). Mandatory statutory provisions - in particular retention periods - remain unaffected.

Inquiries via Email, Phone, or Fax

If you contact us via email, phone, or fax, your inquiry, including all resulting personal data (name, inquiry), will be stored and processed by us for the purpose of handling your request. We do not disclose this data without your consent.

The processing of this data is based on Art. 6 (1) lit. b GDPR, if your inquiry is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on your consent (Art. 6 (1) lit. a GDPR) and/or our legitimate interests (Art. 6 (1) lit. f GDPR), as we have a legitimate interest in the effective handling of inquiries directed to us.

The data you sent to us via contact inquiries will remain with us until you request deletion, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after completion of processing your request). Mandatory statutory provisions - in particular statutory retention periods - remain unaffected.

4. Analysis Tools and Advertising

Google Analytics

This website uses features of the web analytics service Google Analytics. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics uses so-called "cookies". These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

The storage of Google Analytics cookies and the use of this analysis tool are based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website offering and its advertising. If consent has been obtained (e.g. consent to the storage of cookies), processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR; consent can be revoked at any time.

IP Anonymization

We have activated the IP anonymization function on this website. This means that your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website use and internet use to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.

Browser Plugin

You can prevent the storage of cookies by adjusting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent. Furthermore, you can prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.

Objection to Data Collection

You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set that prevents the collection of your data on future visits to this website: Deactivate Google Analytics.

For more information on how Google Analytics handles user data, please refer to Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=en.

Data Processing Agreement

We have concluded a data processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Demographic characteristics in Google Analytics

This website uses the "demographic characteristics" feature of Google Analytics, which allows for the creation of reports that contain information about the age, gender, and interests of page visitors. This data is derived from Google's interest-based advertising as well as visitor data from third-party providers. This data cannot be attributed to any specific person. You can deactivate this feature at any time through the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described in the "Objection to data collection" section.

Storage duration

Data stored by Google on user and event level, which is associated with cookies, user IDs (e.g. User ID), or advertising IDs (e.g. DoubleClick cookies, Android advertising ID), will be anonymized or deleted after 14 months. For more details, please refer to the following link: https://support.google.com/analytics/answer/7667196?hl=en

Google Analytics Remarketing

This website uses the features of Google Analytics Remarketing in conjunction with the cross-device capabilities of Google Ads and Google DoubleClick. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

This function allows you to link the advertising target groups created with Google Analytics Remarketing to the cross-device capabilities of Google Ads and Google DoubleClick. In this way, interest-based, personalized advertising messages that have been tailored to you based on your previous usage and browsing behavior on one device (e.g. mobile phone) can also be displayed on another of your devices (e.g. tablet or PC).

If you have given your consent, Google will link your web and app browsing history to your Google account for this purpose. This allows the same personalized advertising messages to be displayed on any device where you log in with your Google account.

To permanently opt out of cross-device remarketing/targeting, you can disable personalized advertising by following this link: https://www.google.com/settings/ads/onweb/.

The consolidation of the data collected in your Google account is based solely on your consent, which you can give or revoke at Google (Art. 6(1)(a) GDPR). For data collection processes that are not merged into your Google account (e.g. because you do not have a Google account or have objected to the merging), the collection of data is based on Art. 6(1)(f) GDPR. The legitimate interest arises from the fact that the website operator has an interest in the anonymized analysis of website visitors for advertising purposes.

For more information and the privacy policy, please refer to Google's privacy policy at: https://policies.google.com/technologies/ads?hl=en.

Google Ads and Google Conversion Tracking

This website uses Google Ads. Google Ads is an online advertising program of Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

As part of Google Ads, we use a feature called Conversion Tracking. When you click on an ad served by Google, a cookie for Conversion Tracking is set. Cookies are small text files that are stored by the internet browser on the user's computer. These cookies expire after 30 days and do not serve to personally identify users. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page.

Each Google Ads customer receives a different cookie. The cookies cannot be tracked across the websites of Google Ads customers. The information obtained using the Conversion Cookie is used to create conversion statistics for Google Ads customers who have opted for Conversion Tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a Conversion Tracking tag. However, they do not receive any information that personally identifies users. If you do not wish to participate in tracking, you can object to this use by easily deactivating the Google Conversion Tracking cookie through your internet browser's user settings. You will then not be included in the Conversion Tracking statistics.

The storage of "Conversion Cookies" and the use of this tracking tool are based on Art. 6(1)(f) of the General Data Protection Regulation (GDPR). The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website offering and its advertising. If appropriate consent has been obtained (e.g., consent to the storage of cookies), the processing is based exclusively on Art. 6(1)(a) of the GDPR; consent can be revoked at any time.

For more information about Google Ads and Google Conversion Tracking, please refer to Google's privacy policy: https://policies.google.com/privacy?hl=en.

You can configure your browser to inform you about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. The functionality of this website may be restricted when cookies are deactivated.

Facebook Pixel

This website uses the visitor action pixel from Facebook for conversion measurement. The provider of this service is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the data collected is also transferred to the USA and other third countries.

This allows tracking of the behavior of website visitors after they have been redirected to the provider's website by clicking on a Facebook ad. This enables the effectiveness of Facebook ads to be evaluated for statistical and market research purposes, and future advertising campaigns to be optimized.

The data collected is anonymous to us as the operator of this website, and we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook, allowing a connection to the respective user profile, and Facebook may use the data for its own advertising purposes in accordance with the Facebook Data Use Policy. As a result, Facebook can display ads on Facebook pages and outside of Facebook. This use of data cannot be influenced by us as the page operator.

The use of Facebook Pixel is based on Art. 6(1)(f) of the General Data Protection Regulation (GDPR). The website operator has a legitimate interest in effective advertising measures, including social media. If appropriate consent has been obtained (e.g., consent for the storage of cookies), processing is carried out exclusively based on Art. 6(1)(a) GDPR; consent can be revoked at any time.

For further information on the protection of your privacy, please refer to Facebook's privacy policy: https://www.facebook.com/about/privacy/.

You can also deactivate the remarketing function "Custom Audiences" in the ad settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen if you are logged in to Facebook.

If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.

6. Plugins and Tools

Google Web Fonts

This website uses web fonts provided by Google for consistent font display. When you load a page, your browser downloads the required web fonts to your browser cache in order to display texts and fonts correctly.

For this purpose, the browser you are using must establish a connection to Google's servers, which allows Google to know that this website has been accessed through your IP address. The use of Google Web Fonts is based on Art. 6(1)(f) of the General Data Protection Regulation (GDPR). The website operator has a legitimate interest in the consistent presentation of the visual appearance of the website. If consent has been obtained for the storage of cookies or similar technologies, the processing is based exclusively on Art. 6(1)(a) GDPR; consent can be revoked at any time.

If your browser does not support web fonts, a default font will be used from your computer.

Further information about Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google's Privacy Policy: https://policies.google.com/privacy?hl=en.

Google Maps

This website uses the Google Maps mapping service via an API. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

In order to use the functions of Google Maps, it is necessary to store your IP address. This information is usually transmitted to and stored on a Google server in the United States. The provider of this website has no influence on this data transfer.

The use of Google Maps is in the interest of an attractive presentation of our online offers and easy findability of the locations indicated by us on the website. This constitutes a legitimate interest within the meaning of Art. 6(1)(f) GDPR.

For more information on how Google handles user data, please refer to Google's Privacy Policy: https://policies.google.com/privacy?hl=en.